7 April 2020
Pivoting During a Crisis: How Have Brands Reacted to Covid-19?
How Are Brands Pivoting During the Coronavirus Pandemic? There is no doubt that the effects of the novel Covid-19 virus are being felt throughout the world and that the numerous reports of a financial market meltdown don’t exactly inspire confidence…
Staying Safe and Sound During the Pandemic
We’re living through some pretty surreal times right now. Just a month ago, the majority of us couldn’t have possibly imagined how significantly our lives would change in the coming weeks. We’ve gone from our usual routines to our worlds…
No more business as usual, what does that mean for business owners?
For many, particularly micro businesses and start-up entrepreneurs, in the first instance, it means the wheels have come off. In the second, that requires us to repurpose, reorganise and respond differently. The resilience of the entrepreneur mindset kicks in, one…