social media

X/Twitter Forced to Rebrand After Losing Trademark Battle to TiPJAR

TiPJAR, a pioneering cashless tipping platform, secures a landmark victory against social media giant Twitter in a fierce trademark dispute. The Munich Court's ruling not only reaffirms TiPJAR's exclusive rights to the "Tip Jar" name but this David vs. Goliath legal battle underscores the importance of intellectual property rights, even for small start-ups.
TiPJAR, a pioneering cashless tipping platform, secures a landmark victory against social media giant Twitter in a fierce trademark dispute. The Munich Court's ruling not only reaffirms TiPJAR's exclusive rights to the "Tip Jar" name but this David vs. Goliath legal battle underscores the importance of intellectual property rights, even for small start-ups.

How the power of persuasion goes way beyond mere advertising

Persuasion has become fundamental to shaping people’s view of what is attractive or unattractive, good or bad, acceptable or unacceptable. In essence, it has changed human interaction itself to the extent that consumption – rather than class, region, geography or occupation – has now become the primary form of self-identity and self-expression.
Persuasion has become fundamental to shaping people’s view of what is attractive or unattractive, good or bad, acceptable or unacceptable. In essence, it has changed human interaction itself to the extent that consumption – rather than class, region, geography or occupation – has now become the primary form of self-identity and self-expression.